Information architecture sounds complicated, but simply
put it is about taking the content/information and creating
a structure around it, so that it is effectively presented
to your target audience in a clear and easy to navigate
fashion. It's a process of organising a site's content
into categories and then creating an interface to support
those categories that help people access information.
In addition to developing a plan and organization
your site, this process:
- Clarifies the mission and vision for the site.
- Determines what content and functionality the site
- Specifies how users will find information in the
site by defining it's organisation, navigation, and
- Identify ways the site may grow and change over
At Webpress, we can assist you with all aspects of
information architecture including conducting usability
testing before and after a site is launched. Contact
us for more information.